I am on the executive board of the Lehigh Valley Research Consortium (LVRC), which conducts social science research relevant to the local community. We recently completed a study of Lehigh Valley residents, asking them about what factors they consider most important when making housing choices. The result of over four dozen focus groups involving hundreds of people: the quality of the schools was the single most common factor people consider when people choose where to live in the region. What I found most interesting was that this was true even for those with no kids. You can read the full report for details on this and other data collected to help understand what the Lehigh Valley population wants in future economic and social development.